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The Enchantments of Mammon - How Capitalism Became the Religion of Modernity (Hardcover)
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The Enchantments of Mammon - How Capitalism Became the Religion of Modernity (Hardcover)
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Far from displacing religions, as has been supposed, capitalism
became one, with money as its deity. Eugene McCarraher reveals how
mammon ensnared us and how we can find a more humane, sacramental
way of being in the world. If socialists and Wall Street bankers
can agree on anything, it is the extreme rationalism of capital. At
least since Max Weber, capitalism has been understood as part of
the "disenchantment" of the world, stripping material objects and
social relations of their mystery and sacredness. Ignoring the
motive force of the spirit, capitalism rejects the awe-inspiring
divine for the economics of supply and demand. Eugene McCarraher
challenges this conventional view. Capitalism, he argues, is full
of sacrament, whether or not it is acknowledged. Capitalist
enchantment first flowered in the fields and factories of England
and was brought to America by Puritans and evangelicals whose
doctrine made ample room for industry and profit. Later, the
corporation was mystically animated with human personhood, to
preside over the Fordist endeavor to build a heavenly city of
mechanized production and communion. By the twenty-first century,
capitalism has become thoroughly enchanted by the neoliberal
deification of "the market." Informed by cultural history and
theology as well as economics, management theory, and marketing,
The Enchantments of Mammon looks not to Marx and progressivism but
to nineteenth-century Romantics for salvation. The Romantic
imagination favors craft, the commons, and sensitivity to natural
wonder. It promotes labor that, for the sake of the person,
combines reason, creativity, and mutual aid. In this impassioned
challenge, McCarraher makes the case that capitalism has hijacked
and redirected our intrinsic longing for divinity-and urges us to
break its hold on our souls.
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