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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
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Fashion Trends - Analysis and Forecasting (Paperback)
Price: R614
Discovery Miles 6 140
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Fashion Trends - Analysis and Forecasting (Paperback)
Series: Understanding Fashion
Expected to ship within 2 - 4 working days
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This text is designed to introduce undergraduate students to the
central concepts of fashion trend analysis and forecasting.
Exploring the roles of both consumers and industry personnel as
product developers, gatekeepers, and promoters of fashion trends,
the book demonstrates how and why forecasting is vital to
successful product and brand development. Fashion Trends: Analysis
and Forecasting covers a wide range of key topics, such as the
impact of fashion consumption on the environment, economic
development, and socio-cultural change, as well as the impact of
social responsibility and the digital consumer on current fashion
trends. Designed to aid teaching and learning, each chapter
includes key words, summaries, engaging case studies, discussion
questions, and suggested class activities. Using this book as a
guide, students will develop an understanding of the process,
methods, and influence of trend analysis and forecasting for the
fashion business, and will be encouraged to think through the core
issues creatively. An essential text for students of fashion and
design.
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