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Strategic Communication in EU-Russia Relations - Tensions, Challenges and Opportunities (Paperback, 1st ed. 2020)
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Strategic Communication in EU-Russia Relations - Tensions, Challenges and Opportunities (Paperback, 1st ed. 2020)
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"This book is a timely reminder of the ties that join Russia and
the European Union and the opportunities that still exist to
improve a troubled relationship. The book does not shy away from
the difficulties that the relationship currently faces, but seeks
to find opportunities in these obstacles that could lead to
improvements. With the voice of Russian scholars fully audible in
this excellent collection of essays, this book provides an
excellent opportunities for English-speaking audiences to learn
more about this complex relationship."Victor Bulmer-Thomas, Chatham
House, UK "The thinking of Evgeny Pashentsev in this volume
presents an enlightening analysis and synthesis of the integration
of the political, social, cultural and technological advances
around the globe with respect to their impact on EU-Russia
relations. His chapters are a must read for both scholars and
strategic consultants who seek to understand the future of the
paradigm shift taking place in these countries."Bruce I. Newman,
DePaul University, USA, and Founding Editor-in-Chief, Journal of
Political Marketing In this book the international team of EU,
Russian and US researchers focus on the dangerous challenges of the
current unstable international equilibrium and opportunities of the
breakthrough for a better future. Eight chapters engage with a
variety of issues, ranging from general tendencies and
controversies in EU-Russia strategic communication and its
political and economic aspects to reputation management of Russian
companies in the EU and the psychological aspect of US sanctions in
EU-Russia relations. Analyzing the security dimension, the authors
focus on the geopolitical threats, opportunities and risks of
advanced technologies such as artificial intelligence, robotics,
cyborgization and human genetics.
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