Books > Social sciences > Sociology, social studies > Social theory
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Hidden in Plain Sight - The Social Structure of Irrelevance (Hardcover)
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Hidden in Plain Sight - The Social Structure of Irrelevance (Hardcover)
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Many of us have had the experience of suddenly realizing that the
keys or glasses which we have been looking for in vain were right
in front of us the whole time. Looking for something does not
guarantee that you will notice it, as the capacity of our sense
organs far exceeds our mental capabilities. Whether we know it or
not, we organize our perception systematically and that requires
focusing our attention: some things move to the foreground, other
elements recede into the background. While neuroscience and
psychology can tell us a lot about our cognitive hardware, the
cognitive software we use often goes unnoticed. In this book,
Eviatar Zerubavel argues that we notice and ignore things not just
as human beings, but as social beings. What we attend and do not
attend to is a function of the fact that we are lawyers rather than
detectives, Koreans rather than Americans, theologians rather than
economists, vegans rather than omnivores. It is our environment and
our social lives that often determine how we actually use our
vision and hearing to access the world. Drawing on fascinating
examples from the art world, optical illusions, and all walks of
life, Zerubavel investigates how what we notice or ignore varies
across cultures and throughout history. A subtle yet powerful
examination of one of the central features of our conscious life,
this book offers a way to think about all that might otherwise
remain hidden in plain sight.
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