The aviation industry is a major driver of world trade. As global
markets and economies are constantly evolving, practitioners and
academics need more quality information and a broader perspective
of aviation management rather than just silo-based knowledge,
particularly if they wish to move up the management ladder and
progress. Air Transport Management presents the dynamic shifts
which have influenced structural changes in the aviation industry,
such as the emergence of low cost carriers. These changes have
transformed the market, leading to deregulation and consolidation.
The author provides a viable road map aimed at giving students and
managers in the aviation industry a rigorous understanding on how
to manage strategically in complex and turbulent market conditions.
Air Transport Management examines the airline industry structure in
terms of entry barriers, competition dynamics and competing
business models. With the inclusion of fascinating case studies,
this handbook assesses different business models used by
international companies and proposes best fit management practices
which airlines should follow in order to survive.
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