Innovation and Competition in Zimbabwean Pentecostalism - Megachurches and the Marketization of Religion (Hardcover)

Using the concept of a "religious market", this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients. Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African Traditional Religions. They show that although Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and in Southern Africa in general, it is not without controversy. In particular, it has been associated with the abuse of women and exploiting members and clients for financial gain. Innovation and Competition in Zimbabwean Pentecostalism is an important contribution to understanding the marketization of religion.

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Series:	Bloomsbury Studies in Black Religion and Cultures
Release date:	February 2021
Editors:	Ezra Chitando
Dimensions:	234 x 156 x 21mm (L x W x T)
Format:	Hardcover
Pages:	256
ISBN-13:	978-1-350-17601-0
Categories:	Books > Social sciences > Sociology, social studies > Social institutions > General Books > Humanities > Religion & beliefs > Christianity > Protestantism & Protestant Churches > Other Protestant & Nonconformist Churches > Pentecostal Churches Books > Religion & Spirituality > Christianity > Protestantism & Protestant Churches > Other Protestant & Nonconformist Churches > Pentecostal Churches Books > Christianity > Protestantism & Protestant Churches > Other Protestant & Nonconformist Churches > Pentecostal Churches Promotions
LSN:	1-350-17601-X
Barcode:	9781350176010

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