Using the concept of a "religious market", this volume explores how
African Traditional Religions and churches within Prophetic
Pentecostalism in Zimbabwe seek to attract and retain members and
clients. Chapters provide extensive coverage of two of the leading
churches, namely, Emmanuel Makandiwa's United Family International
Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance
Ministries (PHD). Contributors also explore the strategies adopted
by Pentecostalism in general, while others focus on African
Traditional Religions. They show that although Prophetic
Pentecostalism has gained a significant share of the market in
Zimbabwe and in Southern Africa in general, it is not without
controversy. In particular, it has been associated with the abuse
of women and exploiting members and clients for financial gain.
Innovation and Competition in Zimbabwean Pentecostalism is an
important contribution to understanding the marketization of
religion.
General
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