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The Costs of the Gig Economy - Musical Entrepreneurs and the Cultural Politics of Inequality in Northeastern Brazil (Paperback)
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The Costs of the Gig Economy - Musical Entrepreneurs and the Cultural Politics of Inequality in Northeastern Brazil (Paperback)
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Institutions in Recife, Brazil, have restructured subsidies in
favor of encouraging musicians to become more entrepreneurial.
Falina Enriquez explores how contemporary and traditional musicians
in the fabled musical city have negotiated these intensified
neoliberal cultural policies and economic uncertainties. Drawing on
years of fieldwork, Enriquez shows how forcing artists to adopt
"neutral" market solutions reinforces, and generates, overlapping
racial and class-based inequalities. Lacking the social and
financial resources of their middle-class peers, working-class
musicians find it difficult to uphold institutional goals of
connecting the city's cultural roots to global markets and
consumers. Enriquez also links the artists' situation to that of
cultural and creative workers around the world. As she shows,
musical sponsorship in Recife and the contemporary gig economy
elsewhere employ processes that, far from being neutral, uphold
governmental and corporate ideologies that produce social
stratification. Rich and vibrant, The Costs of the Gig Economy
offers a rare English-language portrait of the changing musical
culture in Recife.
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