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Media Culture Analysis (Paperback) Loot Price: R1,216
Discovery Miles 12 160
Repayment Terms: R114 pm x 12*
Media Culture Analysis (Paperback): Fang Liu

Media Culture Analysis (Paperback)

Fang Liu

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Loot Price R1,216 Discovery Miles 12 160 | Repayment Terms: R114 pm x 12*

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Due to the use of advanced technology the new media applications are widely adopted all over the whole society, which has accelerated the development of advertising with the more efficient channels provided by the new media. Public advertising which is the essential tool to arouse the common will or awareness should be explored under the environment of new media applications. This book illustrates the definition of public advertising as well as an initial development process. After an overview of the development and existing problems in China's public service ads, a case study was conducted which provides insight into the current situation of China's public service ads and suggestions were then given.

General

Imprint: Lap Lambert Academic Publishing
Country of origin: Germany
Release date: 2011
First published: 2011
Authors: Fang Liu
Dimensions: 229 x 152 x 5mm (L x W x T)
Format: Paperback - Trade
Pages: 84
ISBN-13: 978-3-8443-0311-7
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN: 3-8443-0311-1
Barcode: 9783844303117

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