The concept of natural language processing has become one of the
preferred methods to better understand consumers, especially in
recent years when digital technologies and research methods have
developed exponentially. It has become apparent that when
responding to international consumers through multiple platforms
and speaking in the same language in which the consumers express
themselves, companies are improving their standings within the
public sphere. Natural Language Processing for Global and Local
Business provides research exploring the theoretical and practical
phenomenon of natural language processing through different
languages and platforms in terms of today's conditions. Featuring
coverage on a broad range of topics such as computational
linguistics, information engineering, and translation technology,
this book is ideally designed for IT specialists, academics,
researchers, students, and business professionals seeking current
research on improving and understanding the consumer experience.
General
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