Digital Marketing Strategies and Models for Competitive Business (Hardcover)

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	March 2020
First published:	2020
Editors:	Filipe Mota Pinto • Teresa Guarda
Format:	Hardcover
Pages:	300
ISBN-13:	978-1-79982-963-8
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-79982-963-4
Barcode:	9781799829638

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