Transmedia in Asia and the Pacific - Industry, Practice and Transcultural Dialogues (Paperback, 1st ed. 2021)

Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understanding and definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling. Chapters "Chapter 1-Introduction to Transmedia in Asia and the Pacific, Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives and Chapter 14-Conclusions" are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Palgrave Series in Asia and Pacific Studies
Release date:	March 2022
First published:	2021
Editors:	Filippo Gilardi • Celia Lam
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	349
Edition:	1st ed. 2021
ISBN-13:	978-981-15-7859-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
LSN:	981-15-7859-1
Barcode:	9789811578595

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