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Organizational Crisis Communication - A Multivocal Approach (Paperback)
Loot Price: R2,316
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Organizational Crisis Communication - A Multivocal Approach (Paperback)
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When a crisis breaks out, it's not always just the organization
that reacts - the news media, customers, employees, trade
associations, politicians, activist groups, and PR experts may also
respond. This book offers a new and original perspective on crisis
communication based on the theory of the Rhetorical Arena and the
so-called multivocal approach. According to this approach, we gain
a more dynamic and complex understanding of organizational crises
if we focus not only on the communication produced by the
organization but also take into account the many other voices who
start communicating when a crisis breaks out. It provides: An
in-depth overview of the five key dimensions of organizational
crises, crisis management and crisis communication A comprehensive
introduction to the theory of the Rhetorical Arena and the
multivocal approach to crisis communication, including some of the
most important voices inside the arena A series of important
international case studies and case examples in each chapter.
Suitable for students studying crisis communication modules on
corporate communication, public relations, and management and
organization studies courses.
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