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Marketing the Arts - Breaking Boundaries (Hardcover, 2nd edition) Loot Price: R4,677
Discovery Miles 46 770
Repayment Terms: R438 pm x 12*
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Marketing the Arts - Breaking Boundaries (Hardcover, 2nd edition): Finola Kerrigan, Chloe Preece

Marketing the Arts - Breaking Boundaries (Hardcover, 2nd edition)

Finola Kerrigan, Chloe Preece

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Loot Price R4,677 Discovery Miles 46 770 | Repayment Terms: R438 pm x 12*

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The book has high potential for course adoption globally in the areas of creative arts marketing, arts management, creative industries, and marketing; Fully updated to include international case studies from throughout the world, including emerging markets, as well as tools for practical application; Offers an alternative or complimentary approach to the existing textbooks which have a more mainstream marketing management perspective; Includes contributions from leading academics in the field of arts marketing

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: November 2022
First published: 2023
Editors: Finola Kerrigan • Chloe Preece
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 301
Edition: 2nd edition
ISBN-13: 978-0-367-89888-5
Categories: Books > Arts & Architecture > The arts: general issues > General
Books > Arts & Architecture > Art forms, treatments & subjects > General
Books > Business & Economics > Economics > General
Books > Arts & Architecture > Performing arts > Theatre, drama > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General
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LSN: 0-367-89888-8
Barcode: 9780367898885

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