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Lifestyle Media in Asia - Consumption, Aspiration and Identity (Paperback)
Loot Price: R1,381
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Lifestyle Media in Asia - Consumption, Aspiration and Identity (Paperback)
Series: Media, Culture and Social Change in Asia
Expected to ship within 12 - 17 working days
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Across Asia, consumer culture is increasingly shaping everyday
life, with neoliberal economic and social policies increasingly
adopted by governments who see their citizens as individualised,
sovereign consumers with choices about their lifestyles and
identities. One aspect of this development has been the emergence
of new wealthy middle classes with lifestyle aspirations shaped by
national, regional and global media - especially by a range of new
popular lifestyle media, which includes magazines, television and
mobile and social media. This book explores how far everyday
conceptions and experiences of identity are being transformed by
media cultures across the region. It considers a range of different
media in different Asian contexts, contrasting how the shaping of
lifestyles in Asia differs from similar processes in Western
countries, and assessing how the new lifestyle media represents not
just a new emergent media culture, but also illustrates wider
cultural and social changes in the Asian region.
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