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Principles Of Marketing - Student Access Kit (Digital product license key, 4th) Loot Price: R819
Discovery Miles 8 190
Repayment Terms: R77 pm x 12*
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Principles Of Marketing - Student Access Kit (Digital product license key, 4th): Frances Brassington, Stephen Pettitt

Principles Of Marketing - Student Access Kit (Digital product license key, 4th)

Frances Brassington, Stephen Pettitt

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Loot Price R819 Discovery Miles 8 190 | Repayment Terms: R77 pm x 12*

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This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.

General

Imprint: Pearson Prentice Hall
Country of origin: United Kingdom
Release date: June 2006
First published: 2006
Authors: Frances Brassington • Stephen Pettitt
Dimensions: 228 x 164 x 4mm (L x W x T)
Format: Digital product license key
Pages: 1264
Edition: 4th
ISBN-13: 978-0-273-71000-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-273-71000-1
Barcode: 9780273710004

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