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Big Brands Are Watching You - Marketing Social Justice and Digital Culture Loot Price: R639
Discovery Miles 6 390
Repayment Terms: R60 pm x 12*
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Big Brands Are Watching You - Marketing Social Justice and Digital Culture: Francesca Sobande

Big Brands Are Watching You - Marketing Social Justice and Digital Culture

Francesca Sobande

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Loot Price R639 Discovery Miles 6 390 | Repayment Terms: R60 pm x 12*

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How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace (Industry, Partner Track, Severance, Succession, The Bold Type, You). Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

General

Imprint: University of California Press
Country of origin: United States
Release date: 2024
First published: 2024
Authors: Francesca Sobande
Dimensions: 210 x 140mm (L x W)
Pages: 251
ISBN-13: 978-0-520-38707-2
Categories: Books
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LSN: 0-520-38707-4
Barcode: 9780520387072

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