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Books > Social sciences > Sociology, social studies > Social welfare & social services > Welfare & benefit systems
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Consuming Crisis - Commodifying Care and COVID-19 (Hardcover)
Loot Price: R1,368
Discovery Miles 13 680
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Consuming Crisis - Commodifying Care and COVID-19 (Hardcover)
Series: Social Science for Social Justice
Expected to ship within 10 - 15 working days
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Consuming Crisis is a crucial account of how consumer culture
capitalized on Coronavirus (COVID-19). Sobande explores how brands
claim to care while they encourage people to 'keep calm and
consume'. This critical analysis of the power and politics of
marketing examines an eclectic mix of campaigns, content, and
experiences. Such work outlines the societal significance of
fast-fashion adverts, banana bread's pandemic 'moment', university
social media strategies, and how digital technology mediates
memories and work. Based on the belief that brands cannot be
activists, Sobande creatively considers how brands construct care,
camaraderie, culture, and so-called 'normal' life during times of
crisis. Francesca Sobande is a Senior Lecturer in Digital Media
Studies at Cardiff University
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