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Media and Metamedia Management (Paperback, 1st ed. 2017)
Loot Price: R6,960
Discovery Miles 69 600
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Media and Metamedia Management (Paperback, 1st ed. 2017)
Series: Advances in Intelligent Systems and Computing, 503
Expected to ship within 10 - 15 working days
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Media and Metamedia Management has contributions from seven
prestigious experts, who offer their expertise and the view from
their vantage point on communication, journalism, advertising,
audiovisual, and corporate, political, and digital communication,
paying special attention to the role of new technologies, the
Internet and social networks, also from an ethics and legal
dimension. A total of 118 authors belonging to 31 universities from
Spain, Portugal, England and Ecuador have contributed to this book
edited, coordinated and introduced by professors Francisco
Campos-Freire and Xose Lopez-Garcia, from the University of
Santiago de Compostela, Jose Ruas-Araujo, from the University of
Vigo, and Valentin A. Martinez-Fernandez, from the University of A
Coruna. Readers may also enjoy 66 articles, grouped into diverse
chapters, on Journalism and cyberjournalism, audiovisual sector and
media economy, corporate and institutional communication, and new
media and metamedia.
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