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Advances in Digital Marketing and eCommerce - Fourth International Conference, 2023 (1st ed. 2023) Loot Price: R5,363
Discovery Miles 53 630
Repayment Terms: R503 pm x 12*
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Advances in Digital Marketing and eCommerce - Fourth International Conference, 2023 (1st ed. 2023): Francisco J....

Advances in Digital Marketing and eCommerce - Fourth International Conference, 2023 (1st ed. 2023)

Francisco J. Martínez-López

Series: Springer Proceedings in Business and Economics

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Loot Price R5,363 Discovery Miles 53 630 | Repayment Terms: R503 pm x 12*

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The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Springer Proceedings in Business and Economics
Release date: April 2023
First published: 2023
Editors: Francisco J. Martínez-López
Dimensions: 235 x 155mm (L x W)
Pages: 306
Edition: 1st ed. 2023
ISBN-13: 978-3-03-131835-1
Categories: Books
LSN: 3-03-131835-8
Barcode: 9783031318351

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