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Advances in Digital Marketing and eCommerce - Second International Conference, 2021 (Hardcover, 1st ed. 2021)
Loot Price: R4,880
Discovery Miles 48 800
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Advances in Digital Marketing and eCommerce - Second International Conference, 2021 (Hardcover, 1st ed. 2021)
Series: Springer Proceedings in Business and Economics
Expected to ship within 10 - 15 working days
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This book highlights the latest research articles presented at the
second Digital Marketing & eCommerce Conference in June 2021.
Papers include a diverse set of digital marketing and
eCommerce-related topics such as user psychology and behavior in
social commerce, influencer marketing in social commerce, social
media monetization strategies, social commerce characteristics and
their impact on user behavior, branding on social media, social
media-based business models, user privacy and security protection
on social media, social video marketing and commerce, among other
topics.
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