Advances in Digital Marketing and eCommerce - Second International Conference, 2021 (Hardcover, 1st ed. 2021)

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	May 2021
First published:	2021
Editors:	Francisco J. Martinez-Lopez • David Lopez Lopez
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	336
Edition:	1st ed. 2021
ISBN-13:	978-3-03-076519-4
Categories:	Books > Computing & IT > Computer software packages > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN:	3-03-076519-9
Barcode:	9783030765194

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