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Advances in Digital Marketing and eCommerce - Second International Conference, 2021 (Paperback, 1st ed. 2021) Loot Price: R4,610

Discovery Miles 46 100

Repayment Terms: R432 pm x 12*

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Advances in Digital Marketing and eCommerce - Second International Conference, 2021 (Paperback, 1st ed. 2021): Francisco J....

Advances in Digital Marketing and eCommerce - Second International Conference, 2021 (Paperback, 1st ed. 2021)

Francisco J. Martinez-Lopez, David Lopez Lopez

Series: Springer Proceedings in Business and Economics

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Loot Price R4,610 Discovery Miles 46 100 | Repayment Terms: R432 pm x 12*

Expected to ship within 10 - 15 working days

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This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	June 2022
First published:	2021
Editors:	Francisco J. Martinez-Lopez • David Lopez Lopez
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	336
Edition:	1st ed. 2021
ISBN-13:	978-3-03-076522-4
Categories:	Books > Computing & IT > Computer software packages > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	3-03-076522-9
Barcode:	9783030765224