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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Advances in National Brand and Private Label Marketing - Eighth International Conference, 2021 (Paperback, 1st ed. 2021) Loot Price: R4,528

Discovery Miles 45 280

Repayment Terms: R424 pm x 12*

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Advances in National Brand and Private Label Marketing - Eighth International Conference, 2021 (Paperback, 1st ed. 2021)

Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad

Series: Springer Proceedings in Business and Economics

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Loot Price R4,528 Discovery Miles 45 280 | Repayment Terms: R424 pm x 12*

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This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	May 2022
First published:	2021
Editors:	Francisco J. Martinez-Lopez • Juan Carlos Gazquez-Abad
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	132
Edition:	1st ed. 2021
ISBN-13:	978-3-03-076937-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	3-03-076937-2
Barcode:	9783030769376