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Advances in National Brand and Private Label Marketing - Sixth International Conference, 2019 (Paperback, 1st ed. 2019)
Loot Price: R2,789
Discovery Miles 27 890
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Advances in National Brand and Private Label Marketing - Sixth International Conference, 2019 (Paperback, 1st ed. 2019)
Series: Springer Proceedings in Business and Economics
Expected to ship within 10 - 15 working days
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Total price: R2,809
Discovery Miles: 28 090
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The 2019 International Conference on National Brand & Private
Label Marketing is a unique academic forum for presenting and
discussing original, rigorous and significant contributions from
researchers around the world on marketing issues that retailers,
store brand managers and national brand managers are facing. The
three-day event covered a wide range of topics from varied fields
including retailing, marketing, general business, psychology,
economics and statistics. Further, it addressed diverse areas of
application such as innovation, retail market structure, social
media, consumer decision-making, store loyalty, assortment size,
digital transformation, ethical aspects, cultural dimensions, and
private label pricing. This volume gathers the proceedings of the
2019 NB&PL marketing conference in a collection of outstanding
contributions that employ a wide variety of theoretical and
methodological approaches.
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