Advances in National Brand and Private Label Marketing - Sixth International Conference, 2019 (Paperback, 1st ed. 2019)

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	May 2019
First published:	2019
Editors:	Francisco J. Martinez-Lopez • Juan Carlos Gazquez-Abad • Anne Roggeveen
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	206
Edition:	1st ed. 2019
ISBN-13:	978-3-03-018910-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-018910-4
Barcode:	9783030189105

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