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ARRIVE - A Design Innovation Framework to Deliver Breakthrough Services, Products and Experiences (Hardcover)
Loot Price: R4,303
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ARRIVE - A Design Innovation Framework to Deliver Breakthrough Services, Products and Experiences (Hardcover)
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This book is an excellent best-practice guide for senior managers
and directors with innovation responsibilities. It describes how
organisations of all sizes and sectors can apply design thinking
principles, coupled with commercial awareness, to their innovation
agenda. It explains how to keep the customer experience at the
centre of innovation efforts and when to apply the range of
available practices. It provides a clear, extensive rationale for
all advice and techniques offered. Design thinking has become the
number one innovation methodology for many businesses, but there
has been a lack of clarity about how best to adopt it. It often
requires significant mindset and behavioural changes and managers
must have a coherent and integrated understanding in order to guide
its adoption effectively. Many design thinking implementations are
inadequate or sub-optimal through focusing too much on details of
individual methods or being too abstract, with ill-defined
objectives. This book uniquely provides integrated clarity and
rationale across all levels of design thinking practice and
introduces the ARRIVE framework for design thinking in business
innovation, which the authors have developed over ten years of
practice and research. ARRIVE = Audit – Research – Reframe –
Ideate – Validate – Execute. The book contains a chapter for
each of A-R-R-I-V-E, each of which has explanatory background and
step-by-step methods instruction in a clear and standard format.
Using the ARRIVE framework, the book provides high-level
understanding, rationale and step-by-step guidance for CEOs, senior
innovation leaders, innovation project managers and design
practitioners in diverse public and private sectors. It applies
equally well to innovation of products, services or systems.
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