Economic sociology is a rapidly expanding field, applying
sociology's core insight--that individuals behave according to
scripts that are tied to social roles--to economic behavior. It
places "homo economicus" (that tried-and-true fictive actor who is
completely rational, acts only out of self-interest, and has
perfect information) in context. In this way, it places a construct
into a framework that more closely approximates the world in which
we live. But, as an academic field, economic sociology has lost
focus. "The New Economic Sociology" remedies this.
The book comprises twenty of the most representative and widely
read articles in the field's history--its classics--and organizes
them according to four themes at the heart of sociology:
institutions, networks, power, and cognition. Dobbin's substantial
and engagingly written introduction (including his rich comparison
of Yanomamo chest-beaters and Wall Street bond-traders) sets a
clear framework for what follows. Gathering force throughout is
Dobbin's argument that economic practices emerge through distinctly
social processes, in which social networks and power resources play
roles in the social construction of certain behaviors as rational
or optimal. Not only does Dobbin provide a consummate introduction
to the field and its history to students approaching the subject
for the first time, but he also establishes a schema for
interpreting the field based on an understanding of what economic
sociology aims to achieve.
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