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Markenmanagement und Qualitatsmanagement - Eine empirische und simulationsbasierte Analyse ihrer Wechselwirkungen (German, Paperback, 2004 ed.) Loot Price: R1,894
Discovery Miles 18 940
Repayment Terms: R177 pm x 12*
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Markenmanagement und Qualitatsmanagement - Eine empirische und simulationsbasierte Analyse ihrer Wechselwirkungen (German,...

Markenmanagement und Qualitatsmanagement - Eine empirische und simulationsbasierte Analyse ihrer Wechselwirkungen (German, Paperback, 2004 ed.)

Frank Himpel, Regine Lampert

Series: Forum Produkt- und Produktionsmanagement

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Loot Price R1,894 Discovery Miles 18 940 | Repayment Terms: R177 pm x 12*

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Regine Lampert und Frank Himpel untersuchen das Verhaltnis von Markenmanagement und Qualitatsmanagement und zeigen, dass das produktionsseitige Qualitatsmanagement durch zeitnah kalibrierte Massnahmen zur Gestaltung der Qualitat das Markenimage wesentlich beeinflussen kann.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Forum Produkt- und Produktionsmanagement
Release date: July 2004
First published: 2004
Authors: Frank Himpel • Regine Lampert
Dimensions: 210 x 148 x 6mm (L x W x T)
Format: Paperback
Pages: 97
Edition: 2004 ed.
ISBN-13: 978-3-8244-8148-4
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8244-8148-0
Barcode: 9783824481484

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