Fads by nature and by definition are hard to capture, yet Hoffmann
and Bailey have captured over one hundred of the passing fashion
fancies and merchandising miracles during America s short history
in their latest collection of fads, Fashion & Merchandising
Fads.Life devoid of fads is impossible to imagine, and the fads
that do enter our lives become vehicles for amusement upon
retrospection. How long any fad stays in vogue is anybody s guess,
but Hoffmann and Bailey have again found those fads that somehow
took root and flourished, if only for a short period of time, in
America. Concise entries describe each fad from its beginning to
its demise and its devout followers. Readers are sure to recognize
many of the trends and fads collected in Fashion &
Merchandising Fads. A browse through the contents will have readers
smiling as they remember Alex, Stroh s Beer-Drinking Dog and "Baby
On Board" Stickers Barbie Dolls and Celebrity Perfumes
Convertibles, Digital Watches, and Drive-In Banking Garfield, G. I.
Joe, and Handbags for Men Knickers and Matchbox Cars The Model T
and the Mustang Paper Dolls and Rubik s Cube Silly Putty, the
Slinky, and Synthetics in Clothes Top Hats, the Trilby, and Twiggy
VCRs, Yuppies, and ZubazEach fad featured in Fashion &
Merchandising Fads is examined thoroughly and concisely by the
authors. They look at the historical setting, how the trend became
popular, and the people most fascinated and involved with the
trend. References follow each entry to make further reading on each
fad a relatively easy task for those intrigued by fads. As fads
enter and encompass society for a period of time, this collection
of fads, arranged alphabetically, is sure to captivate readers from
beginning to end, or, in a world of fads, from the A-2 Flight
Jacket to the Zipper."
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