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Der Fussballstar ALS Marke - Determinanten Der Markenbildung Am Beispiel Von Lukas Podolski (German, Paperback, 2008 ed.) Loot Price: R1,897
Discovery Miles 18 970
Repayment Terms: R178 pm x 12*
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Der Fussballstar ALS Marke - Determinanten Der Markenbildung Am Beispiel Von Lukas Podolski (German, Paperback, 2008 ed.):...

Der Fussballstar ALS Marke - Determinanten Der Markenbildung Am Beispiel Von Lukas Podolski (German, Paperback, 2008 ed.)

Frank Huber, Frederik Meyer

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Loot Price R1,897 Discovery Miles 18 970 | Repayment Terms: R178 pm x 12*

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Frank Huber und Frederik Meyer identifizieren die Variablen, die die Einstellungsbildung eines Individuums zum Fussballspieler determinieren und entwickeln ein Kausalmodell, das am Beispiel des deutschen Nationalspielers Lukas Podolski uberpruft wird

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: May 2008
Authors: Frank Huber • Frederik Meyer
Dimensions: 210 x 148 x 11mm (L x W x T)
Format: Paperback - Trade
Pages: 168
Edition: 2008 ed.
ISBN-13: 978-3-8349-0888-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-0888-6
Barcode: 9783834908889

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