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Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Baseball
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Baseball, Inc. - The National Pastime as Big Business (Paperback)
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Baseball, Inc. - The National Pastime as Big Business (Paperback)
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During the second half of the twentieth century, Major League
Baseball and its affiliated minor leagues evolved from local and
regional entities governing the play America's favorite pastime to
national business organizations. The relocation of teams, league
expansion, the advent of free agency and an influx of international
players has made baseball big business, on an increasingly global
scale. Focusing on the last fifty years, this work examines the
past and present commercial elements of organized baseball,
emphasizing the dual roles - competitive sport and profitable
business - which the sport must now fulfill. Twenty-five essays
cover five areas integral to the economic side of baseball:
business and finance, human resources, international relations,
management and leadership and sports marketing. Detailed
discussions of the redistribution of revenues, the history of
player unionization, aggressive global marketing, strategies of
franchise owners and an evaluation of fan costs, among other topics
introduce the reader to the important issues and specific
challenges professional baseball faces in an increasingly crowded -
yet geographically expansive - sports marketplace. The work is also
indexed.
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