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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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National Basketball Association Strategies - Business Expansions, Relocations, and Mergers (Paperback, 2015 ed.)
Loot Price: R1,966
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National Basketball Association Strategies - Business Expansions, Relocations, and Mergers (Paperback, 2015 ed.)
Series: SpringerBriefs in Economics
Expected to ship within 10 - 15 working days
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This Brief identifies and contrasts the groups of National
Basketball Association (NBA) expansion franchises and of any teams
that relocated from one metropolitan area or city to another from
1950 to 2013. It discusses historical differences and similarities
in the teams' markets and performances and then as members of
divisions and conferences. It measures and compares the emergence,
development, and success of the teams by analyzing demographic,
economic and sport-specific data. It also discusses the respective
mergers of the Basketball Association of America and National
Basketball League in 1949, and the American Basketball Association
and National Basketball Association in 1976. National Basketball
Association Strategies makes an important, relevant, and useful
contribution to the literature regarding professional sports
operations and to the NBA's short and long run business strategies
in American culture. Besides numerous sports fans within
metropolitan areas and extended markets of these NBA teams, the
book's audiences are sports historians and researchers, college and
public libraries, and current and potential NBA franchise owners
and team executives. This Brief may also be used as a reference or
supplemental text for college and university students enrolled in
such applied undergraduate and graduate courses and seminars as
sports administration, sports business, and sports management.
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