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Nachhaltige Integration Von Marketing Und Innovieren - Eine Theorie Entwickelnde Longitudinalstudie Zum Management Des Wandels (German, Paperback, 2007 ed.) Loot Price: R2,196
Discovery Miles 21 960
Repayment Terms: R206 pm x 12*
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Nachhaltige Integration Von Marketing Und Innovieren - Eine Theorie Entwickelnde Longitudinalstudie Zum Management Des Wandels...

Nachhaltige Integration Von Marketing Und Innovieren - Eine Theorie Entwickelnde Longitudinalstudie Zum Management Des Wandels (German, Paperback, 2007 ed.)

Frank Piller; Christian Schaller

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Loot Price R2,196 Discovery Miles 21 960 | Repayment Terms: R206 pm x 12*

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Christian Schaller untersucht, wie der Wandel zu einer nachhaltigen Integration von Marketing und Innovation gestaltet werden kann, denn deren sich andernde Rollen erfordern neue Formen effektiver Integration. Aus institutioneller, netzwerk- und beziehungsorientierter Perspektive, innovativ und mit hoher praktischer Relevanz treibt er die Offnung der Forschung zur Schnittstellenthematik voran."

General

Imprint: Deutscher Universitats Verlag
Country of origin: United Kingdom
Release date: February 2007
First published: February 2007
Foreword by: Frank Piller
Authors: Christian Schaller
Dimensions: 210 x 148 x 25mm (L x W x T)
Format: Paperback - Trade
Pages: 471
Edition: 2007 ed.
ISBN-13: 978-3-8350-0518-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8350-0518-9
Barcode: 9783835005181

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