Consumer Informational Privacy has two objectives: first, the
authors use current knowledge about privacy and information
disclosure to outline the main empirical findings regarding the
influence of firms' privacy practices on consumers' behavior. In
doing so, they examine how the influence of firms' privacy
practices on consumers differs between firms, consumers, and
contexts. The monograph identifies areas in need of further
research and formulates hypotheses for them by conceptualizing
consumer informational privacy and deriving a conceptual framework
to guide the subsequent sections.
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