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Books > Business & Economics > Business & management > Sales & marketing

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Consumer Informational Privacy - Current Knowledge and Research Directions (Paperback) Loot Price: R1,603

Discovery Miles 16 030

Repayment Terms: R150 pm x 12*

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Consumer Informational Privacy - Current Knowledge and Research Directions (Paperback): Frank T Beke, Felix Eggers, Peter C....

Consumer Informational Privacy - Current Knowledge and Research Directions (Paperback)

Frank T Beke, Felix Eggers, Peter C. Verhoef

Series: Foundations and Trends (R) in Marketing

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Loot Price R1,603 Discovery Miles 16 030 | Repayment Terms: R150 pm x 12*

Expected to ship within 10 - 15 working days

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Consumer Informational Privacy has two objectives: first, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts. The monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.

General

Imprint:	Now Publishers Inc
Country of origin:	United States
Series:	Foundations and Trends (R) in Marketing
Release date:	October 2018
First published:	2018
Authors:	Frank T Beke • Felix Eggers • Peter C. Verhoef
Dimensions:	234 x 156 x 4mm (L x W x T)
Format:	Paperback
Pages:	86
ISBN-13:	978-1-68083-442-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-68083-442-8
Barcode:	9781680834420