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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) (Hardcover)
Loot Price: R12,429
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Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) (Hardcover)
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A growing heterogeneity of demand, the advent of ';long tail
markets';, exploding product complexities, and the rise of creative
consumers are challenging companies in all industries to find new
strategies to address these trends. Mass customization (MC) has
emerged in the last decade as the premier strategy for companies in
all branches of industry to profit from heterogeneity of demand and
a broad scope of other customer demands.The research and practical
experience collected in this book presents the latest thinking on
how to make mass customization work. More than 50 authors from
academia and management debate on what is viable now, what did not
work in the past, and what lurks just below the radar in mass
customization, personalization, and related fields.Edited by two
leading authorities in the field of mass customization, both
volumes of the book discuss, among many other themes, the latest
research and insights on customization strategies, product design
for mass customization, virtual models, co-design toolkits,
customization value measurement, open source architecture,
customization communities, and MC supply chains. Through a number
of detailed case studies, prominent examples of mass customization
are explained and evaluated in larger context and perspective.
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