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Communication in Eastern Europe - The Role of History, Culture, and Media in Contemporary Conflicts (Hardcover)
Loot Price: R4,163
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Communication in Eastern Europe - The Role of History, Culture, and Media in Contemporary Conflicts (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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This volume represents a clear attempt to learn something from the
events in Eastern European countries. It does not start with
simplistic or old assumptions based on convenient Western
communication models, but instead takes a new approach. If chaos
theory could fundamentally change how physicists looked at order in
the universe, then it may be of value for communication scholars to
attempt to understand the diversity of chaos or order in the
"human" universe, rather than attempt to force existing models on
it for their own explanatory purposes.
This book is not merely based on the study of select groups of
university students or on laboratory settings created in the minds
of social scientists. It seeks to understand some of the "real
world," including the historical backgrounds and the theoretical
assumptions brought to studies of intercultural conflicts. Using
personal and professional insights developed during firsthand
contacts with existing situations, chapter authors illustrate some
of the realities by using the complexity of changes in Eastern
European states during the final decade of the 20th century. From
education to business, from the role of women to the role of mass
media, from the impact of political systems to the impact of
history, communication between those who are culturally diverse,
though they may have been arbitrarily forced to live under the same
"political roof," is the theme of these scholarly studies.
The editor's reason for developing this volume of original essays
is his belief that diversity rather than assumed similarity or even
sameness -- based on the use of inadequate terminology -- is
necessary for learning from contemporary human experiences. He
further believes that diversity and the significant roles of
cultural values as well as of history need to become key concepts
in the model with which to begin when it comes to the study of
various aspects of intercultural communication. It is therefore
vital that scholars who represent various points of view and
backgrounds contribute to that process. After all, understanding
what is happening in the world is centrally anchored in or related
to effective and successful "intercultural" communication between
scholars who have different academic and personal
backgrounds.
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