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Communication in Eastern Europe - The Role of History, Culture, and Media in Contemporary Conflicts (Paperback)
Loot Price: R1,489
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Communication in Eastern Europe - The Role of History, Culture, and Media in Contemporary Conflicts (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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This volume represents a clear attempt to learn something from the
events in Eastern European countries. It does not start with
simplistic or old assumptions based on convenient Western
communication models, but instead takes a new approach. If chaos
theory could fundamentally change how physicists looked at order in
the universe, then it may be of value for communication scholars to
attempt to understand the diversity of chaos or order in the human
universe, rather than attempt to force existing models on it for
their own explanatory purposes. This book is not merely based on
the study of select groups of university students or on laboratory
settings created in the minds of social scientists. It seeks to
understand some of the "real world," including the historical
backgrounds and the theoretical assumptions brought to studies of
intercultural conflicts. Using personal and professional insights
developed during firsthand contacts with existing situations,
chapter authors illustrate some of the realities by using the
complexity of changes in Eastern European states during the final
decade of the 20th century. From education to business, from the
role of women to the role of mass media, from the impact of
political systems to the impact of history, communication between
those who are culturally diverse, though they may have been
arbitrarily forced to live under the same "political roof," is the
theme of these scholarly studies. The editor's reason for
developing this volume of original essays is his belief that
diversity rather than assumed similarity or even sameness -- based
on the use of inadequate terminology -- is necessary for learning
from contemporary human experiences. He further believes that
diversity and the significant roles of cultural values as well as
of history need to become key concepts in the model with which to
begin when it comes to the study of various aspects of
intercultural communication. It is therefore vital that scholars
who represent various points of view and backgrounds contribute to
that process. After all, understanding what is happening in the
world is centrally anchored in or related to effective and
successful "intercultural" communication between scholars who have
different academic and personal backgrounds.
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