The Oxford Handbook of Consumption consolidates the most innovative
recent work conducted by social scientists in the field of
consumption studies and identifies some of the most fruitful lines
of inquiry for future research. It begins by embedding marketing in
its global history, enmeshed in various political, economic, and
social sites. From this embedded perspective, the book branches out
to examine the rise of consumer culture theory among consumer
researchers and parallel innovative developments in sociology and
anthropology, with scholarship analyzing the roles that identity,
social networks, organizational dynamics, institutions, market
devices, materiality, and cultural meanings play across a wide
variety of applications, including, but not limited to, brands and
branding, the sharing economy, tastes and preferences, credit and
credit scoring, consumer surveillance, race and ethnicity, status,
family life, well-being, environmental sustainability, social
movements, and social inequality. The volume is unique in the
attention it gives to consumer research on inequality and the focus
it has on consumer credit scores and consumer behaviors that shape
life chances. The volume includes essays by many of the key
researchers in the field, some of whom have only recently, if at
all, crossed the disciplinary lines that this volume has enabled.
The contributors have tried to address several key questions: What
motivates consumption and what does it mean to be a consumer? What
social, technical, and cultural systems integrate and give
character to contemporary consumption? What actors, institutions,
and understandings organize and govern consumption? And what are
the social uses and effects of consumption?
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