Veni, Vidi, Video - The Hollywood Empire and the VCR (Paperback, New)

"This book represents a real addition to our shared knowledge of video, film, and media history, and I have no doubt that it will receive much acclaim. There is no [other] comprehensive history of the video industry, and Wasser's book offers just this in a clear and very useful manner." --Justin Wyatt, author of High Concept: Movies and Marketing in Hollywood A funny thing happened on the way to the movies. Instead of heading downtown to a first-run movie palace, or even to a suburban multiplex with the latest high-tech projection capabilities, many people's first stop is now the neighborhood video store. Indeed, video rentals and sales today generate more income than either theatrical releases or television reruns of movies. This pathfinding book chronicles the rise of home video as a mass medium and the sweeping changes it has caused throughout the film industry since the mid-1970s. Frederick Wasser discusses Hollywood's initial hostility to home video, which studio heads feared would lead to piracy and declining revenues, and shows how, paradoxically, video revitalized the film industry with huge infusions of cash that financed blockbuster movies and massive marketing campaigns to promote them. He also tracks the fallout from the video revolution in everything from changes in film production values to accommodate the small screen to the rise of media conglomerates and the loss of the diversity once provided by smaller studios and independent distributors.

General

Imprint:	University Of Texas Press
Country of origin:	United States
Series:	Texas Film and Media Studies Series
Release date:	2002
First published:	2002
Authors:	Frederick Wasser
Dimensions:	229 x 152 x 21mm (L x W x T)
Format:	Paperback - Trade / Trade
Pages:	270
Edition:	New
ISBN-13:	978-0-292-79146-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Performing arts > Films, cinema > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Humanities > History > History of specific subjects > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry Books > History > History of specific subjects > General
LSN:	0-292-79146-1
Barcode:	9780292791466

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