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Japanese Firms in Europe - A Global Perspective (Hardcover)
Loot Price: R4,540
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Japanese Firms in Europe - A Global Perspective (Hardcover)
Series: Routledge Studies in Global Competition
Expected to ship within 12 - 17 working days
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This work examines the evolution of Japanese direct investment in
Europe and explores its determinants. It then illustrates how, as
multinationals, Japanese firms adapt to local conditions and try to
take advantage of a global organization. In this respect, three
areas are more particularly explored: human resource management,
relationships with suppliers, and research and development unit
locations. The impact of Japanese locations on their host countries
is also studied. While Japanese industrial units may represent a
challenge to European competitors they may also accelerate useful
technological awareness. The macroeconomic impact, on employment in
particular, is negligible but regional or sectoral impacts can be
sizeable.
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