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Books > Arts & Architecture > Industrial / commercial art & design > Product design
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French Design - Creativity as Tradition (Hardcover)
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French Design - Creativity as Tradition (Hardcover)
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A tribute to excellence in the know-how of leading French firms.
The material transformation of an intention in an object is the
result of a meeting between a designer and a craftsman, between
know-how and project. The French know-how societies were born from
Colbertism and closely associated with the evolution of French
society, accompanying the major sociological changes. In the 19th
century, they were adopted by a middle class that demanded to gain
a status hitherto reserved for the aristocracy. Their heritage and
archives are immense, as is their know-how. They contributed to the
century to the extent that they regenerated their forces and raison
detre: a transmission implemented by todays creators. This book
will not be a mere catalogue but is instead intended as a tribute
to excellence in the know-how of leading French firms which have
succeeded in reinventing themselves in contact with designers and
the unceasing challenges they face. Retracing the history of the
most prestigious of these and highlighting their capacity to
reinvent themselves by tackling the proposals formulated by the
meltingpot of French designers, this volume will also aim to reveal
and stress the unique qualities of craftsmanship. Transmission,
Know-how and French design will be a must for graphic and fashion
designers, marketing professionals, collectors and students.
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