Energy Branding - Harnessing Consumer Power (Paperback, Softcover reprint of the original 1st ed. 2017)

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	August 2018
First published:	2017
Authors:	Fridrik Larsen
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	173
Edition:	Softcover reprint of the original 1st ed. 2017
ISBN-13:	978-3-319-86101-2
Categories:	Books > Professional & Technical > Energy technology & engineering > General Books > Business & Economics > Business & management > Management & management techniques > Project management Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	3-319-86101-8
Barcode:	9783319861012

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