This title describes the state of the art in all areas of spatial
marketing, discussing the various constituents which make up the
geography of markets.
Demand varies according to location and can be measured
according to revenue, the number of households, spending patterns
and lifestyles. Supply is also dependent on position, because
prices, services, products and available shops rely on location,
while the difference between supply and demand is the rationale for
the role of the trader.
The book also covers the way geographic techniques help to solve
marketing problems and contains chapters written by contributors
with extensive experience in this field; given that it is crucial
for companies to direct their marketing correctly at their target
audience, this will be indispensable reading for those involved in
this area.
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