It doesn't seem so odd nowadays that people in their 20s through
60s quote Bugs Bunny or collect animation art or look forward to a
new animated DVD chock full of extras. Growing up in the 1950s and
'60s, cartoons were definitely kid's stuff. Oh sure, adults watched
The Flintstones, which was shown during prime time. And Rocky and
Bullwinkle had jokes I didn't get but my parents did. Generally,
though cartoons were thought of as the programs children watched on
Saturday morning or feature films that were deemed suitable
entertainment. By the late 1980s the status of animation had begun
to change. The fact is if you were 25 years old in 1965 and loved
cartoons, many people would have thought you had some sort of
arrested development. Today, there's nothing wrong with adults
decorating their cubicle at work with Loony Tune action figures or
a Betty Boop toy. This book is more than just a collection of
updated articles, interviews and reviews I wrote for my two
animation magazines, Animato and Animation Planet. It is also a
look at how animation went from being perceived as a throwaway
medium aimed at kids to a commercial art form for both adults and
children. How did this change take place? How did an adult fan base
for animation emerge? Several key factors made this shift take
place. This book, chock full of interviews and photos, examines the
change in the animation industry. Have fun, kids!
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