In 1991, Gerald Ratner made a landmark speech to the Institute of
Directors
After over 25 years in the jewellery trade, Gerald Ratner was
one of the most well-known and successful retailers of his
generation. He had built up a highly profitable, multi-million
pound international business, including household names like
Ratners, H Samuel, Ernest Jones, Watches of Switzerland, as well as
over one thousand stores in the US. Being asked to give the keynote
address at the Institute of Directors' annual conference at The
Royal Albert Hall was a great honour and should have been the
crowning glory on two decades of empire building.
Gerald's speech was seized upon by the media after he included
jokes about the quality of some of the shops' products. But the
far-reaching impact that these jokes would have no one could have
predicted.
"Even though I had once had my name above hundreds of shops up
and down the country, it had become more famous as a byword for
crap. It took several years to realise just what an impact the
speech had had on every aspect of my life."
Press coverage of hardback version:
..". a rollicking good read"
--Michael Skapinker, "The FT"
"Most business autobiographies are so overlaid with
ghost-writerly blandness that the character of the subject is lost.
Mr Ratner had help with this one, but fortunately he is still
there: obsessive, funny and a bit of a scoundrel - the last
mitigated by how well he knows it."
--"The FT"
"self-effacing, revealing and human"
--Luke Johnson, "FT Business Life"
"A few ill-chosen words to a well-heeled audience 16 years ago
reduced Britain's biggest jeweller to poverty. Now he reveals how
he bounced back"
--"Jewish Chronicle"
..".contains lessons for us all"
--"Management Today"
..".worth its weight in gold"
--"The Independent"
Amazon reviews
"Everyone knows the story of Gerald's rise and fall - what an
amazing story and well worth reading.... I couldn't put it down,
totally gripping and inspiring stuff, you really couldn't see this
coming from such an energetic, passionate man"
"I have read many bio's from business leaders and most are
boring 'how to get rich' or 'let me tell you a long list of not
very interesting stories with all the good bits missed out'.
Gerald's book is very different it is a great read, I could not put
it down"
"Sobering and enlightening at the same time. A great read and a
morality tale of our time."
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