Trademark Valuation, Second Edition - A Tool for Brand Management (Hardcover, 2nd Edition)

The "Second Edition" of "Trademark Valuation" is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.

A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative "Second Edition."Considers methods to determine the real value of your trademark and exploit its full potentialOffers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situationsCommunicates complex legal and financial concepts, terms, principles, and practices in plain EnglishDiscusses GATT, NAFTA, emerging markets, and other international trademark considerations

General

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!