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Climbing the Charts - What Radio Airplay Tells Us about the Diffusion of Innovation (Hardcover) Loot Price: R875
Discovery Miles 8 750
You Save: R62 (7%)
Climbing the Charts - What Radio Airplay Tells Us about the Diffusion of Innovation (Hardcover): Gabriel Rossman

Climbing the Charts - What Radio Airplay Tells Us about the Diffusion of Innovation (Hardcover)

Gabriel Rossman

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List price R937 Loot Price R875 Discovery Miles 8 750 | Repayment Terms: R82 pm x 12* You Save R62 (7%)

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Despite the growth of digital media, traditional FM radio airplay still remains the essential way for musicians to achieve commercial success. "Climbing the Charts" examines how songs rise, or fail to rise, up the radio airplay charts. Looking at the relationships between record labels, tastemakers, and the public, Gabriel Rossman develops a clear picture of the roles of key players and the gatekeeping mechanisms in the commercial music industry. Along the way, he explores its massive inequalities, debunks many popular misconceptions about radio stations' abilities to dictate hits, and shows how a song diffuses throughout the nation to become a massive success.

Contrary to the common belief that Clear Channel sees every sparrow that falls, Rossman demonstrates that corporate radio chains neither micromanage the routine decision of when to start playing a new single nor make top-down decisions to blacklist such politically inconvenient artists as the Dixie Chicks. Neither do stations imitate either ordinary peers or the so-called kingmaker radio stations who are wrongly believed to be able to make or break a single. Instead, Rossman shows that hits spread rapidly across radio because they clearly conform to an identifiable style or genre. Radio stations respond to these songs, and major labels put their money behind them through extensive marketing and promotion efforts, including the illegal yet time-honored practice of payoffs known within the industry as payola.

"Climbing the Charts" provides a fresh take on the music industry and a model for understanding the diffusion of innovation.

General

Imprint: Princeton University Press
Country of origin: United States
Release date: July 2012
First published: July 2012
Authors: Gabriel Rossman
Dimensions: 235 x 152 x 20mm (L x W x T)
Format: Hardcover - Trade binding
Pages: 200
ISBN-13: 978-0-691-14873-1
Categories: Books > Arts & Architecture > Performing arts > Radio
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry
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LSN: 0-691-14873-2
Barcode: 9780691148731

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