In this study of opinion leadership, Weimann (sociology, U. of
Haifa) provides a systematic, multi-disciplinary presentation of
the definitions, typologies, methods and findings of opinion
leadership, from its early formulation and the emergence of the
first empirical evidence to the most recent research. He examines
growing criticism of the curren
General
| Imprint: |
State University of New York Press
|
| Country of origin: |
United States |
| Series: |
SUNY Series, Human Communication Processes |
| Release date: |
October 1994 |
| Authors: |
Gabriel Weimann
|
| Volume editors: |
Elihu Katz
|
| Dimensions: |
241 x 159 x 25mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
370 |
| ISBN-13: |
978-0-7914-2141-3 |
| Categories: |
Books >
Social sciences >
Sociology, social studies >
General
|
| LSN: |
0-7914-2141-4 |
| Barcode: |
9780791421413 |
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