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Hype - How Scammers, Grifters, Con Artists and Influencers are Taking Over the Internet - and Why We'Re Following (Hardcover)
Loot Price: R57
Discovery Miles 570
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Hype - How Scammers, Grifters, Con Artists and Influencers are Taking Over the Internet - and Why We'Re Following (Hardcover)
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Loot Price R57
Discovery Miles 570
Expected to ship within 10 - 20 working days
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From the journalist behind hit Netflix documentary Fyre comes an
eye-opening look at the con artists and serial scammers of the
digital age-and why we can't stop falling for them. 'Juicy, sharp,
savage and wildly entertaining' CAT MARNELL, New York Times
bestselling author of How to Murder Your Life We live in an age
where scams are the new normal. A charismatic entrepreneur sells
thousands of tickets to a festival that never happened. Respected
investors pour millions into a start-up centered around fake blood
tests. Reviewers and celebrities flock to London's top-rated
restaurant that's little more than a backyard shed. These
unsettling stories of today's viral grifters have risen to fame and
hit the front-page headlines, yet the curious conundrum remains:
Why do these scams happen? Drawing from scientific research,
marketing campaigns, and exclusive documents and interviews, Vice
reporter Gabrielle Bluestone delves into the irresistible hype that
fuels our social media ecosystem, whether it's from the trusted
influencers that peddled Fyre or the consumer reviews that sold
Juicero. A cultural examination that is as revelatory as it is
relevant, Hype pulls back the curtain on the manipulation game
behind the never-ending scam season-and how we as consumers can
stop getting played. 'Scams are hot right now, and Bluestone covers
the hottest here.' BOOKLIST
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