Social media communications play a huge role in the day-to-day
operations of sport teams and organizations. Both current and
aspiring sport business professionals need to know how to best
leverage social media to meet their organizational goals, and
Social Media and Sports With HKPropel Access will help pave the way
by emphasizing the strategic, creative, and logistical elements of
effective social media practices. Beginning with foundational
concepts, students will first examine the history of social media
and its impact on sports. They will learn about the categories of
content used, including written content, images, produced video,
live video, audio, graphics, dynamic visuals, and responses. They
will then gain a better understanding of the social media
environment by learning how to think about audiences and networks,
evaluating how online communities act and interact, and considering
key issues that may be encountered. The final chapters of the text
assemble the building blocks from previous chapters into practical
application, covering brand management strategies and overall
social media presence from the perspective of a member of the
sports media, a representative of a team or league, or an
individual athlete. Related online learning aids, delivered via
HKPropel and reviewed annually to stay current with evolving
trends, provides a detailed look into major social networks and
their technological elements, plus best practices, tips, and tricks
for utilizing a variety of social media platforms. It also examines
content methodologies, including podcasting, live video, and
prerecorded video, and it discusses the use of social management
software. Markers throughout the text refer students to the web
resource when additional related content is available. Learning
aids for students include Professional Insights, sidebars
containing interviews with industry insiders; these real-world
examples and professional advice provide depth and context to each
chapter's content. Key Points highlight important points,
end-of-chapter review questions promote practical application and
ensure content comprehension, and bolded key terms are defined in
an easy-to-reference glossary. Social Media and Sports offers a
practical approach to understanding social media communications in
the sports industry, with application extending to those working in
journalism, public relations, broadcasting, advertising, and other
sport business careers where knowledge of effective social media
usage will maximize career potential. Note: A code for accessing
HKPropel is included with all new print books.
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