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The New World of Transitioned Media - Digital Realignment and Industry Transformation (Hardcover, 2015 ed.)
Loot Price: R3,554
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The New World of Transitioned Media - Digital Realignment and Industry Transformation (Hardcover, 2015 ed.)
Series: The Economics of Information, Communication, and Entertainment
Expected to ship within 12 - 17 working days
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The media industry is undergoing an accelerated pace of change,
driven in large part by the proliferation of digital platforms. In
many cases, the speed of adoption has exceeded our ability to
process the impact of these changes on individuals and society at
large. This book provides a "behind-the-scenes" look at the media
industry's transition into the digital era and examines its impact
on marketing, advertising, innovation and other economic and social
activities. The impact of digital technologies on traditional media
sectors, such as advertising, video games, film and television is
well-documented. Less understood is its effect on our perceptions,
thought processes and inter-personal relationships. Social media,
for example, represents a fundamental change in the ways we
interact with media, communicate with each other and even present
ourselves to the world. This has shaped the way we communicate with
institutions and brands. Similar to the first "Transitioned Media"
book, Transitioned Media: A Turning Point into the Digital Realm,
this book combines media industry leaders and academics to explore
various transformative trends and issues. Themes include measuring
cross-platform behaviour, artificial intelligence in journalism,
the evolution of video games, digital media and physical space, the
mobile use trends, social media and the corporate world, the
changes in the television and newspaper business and the evolving
relationship between advertisers and target audiences. The varied
backgrounds of contributors and array of topics make for a unique
and insightful point of view.
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