Learn to design, build, and scale products consumers can't get
enough of How do today's most successful tech companies Amazon,
Google, Facebook, Netflix, Tesla design, develop, and deploy the
products that have earned the love of literally billions of people
around the world? Perhaps surprisingly, they do it very differently
than most tech companies. In INSPIRED, technology product
management thought leader Marty Cagan provides readers with a
master class in how to structure and staff a vibrant and successful
product organization, and how to discover and deliver technology
products that your customers will love and that will work for your
business. With sections on assembling the right people and
skillsets, discovering the right product, embracing an effective
yet lightweight process, and creating a strong product culture,
readers can take the information they learn and immediately
leverage it within their own organizations dramatically improving
their own product efforts. Whether you're an early-stage startup
working to get to product/market fit, or a growth-stage company
working to scale your product organization, or a large,
long-established company trying to regain your ability to
consistently deliver new value for your customers, INSPIRED will
take you and your product organization to a new level of customer
engagement, consistent innovation, and business success. Filled
with the author's own personal stories and profiles of some of
today's most-successful product managers and technology-powered
product companies, including Adobe, Apple, BBC, Google, Microsoft,
and Netflix INSPIRED will show you how to turn up the dial of your
own product efforts, creating technology products your customers
love. The first edition of INSPIRED, published ten years ago,
established itself as the primary reference for technology product
managers, and can be found on the shelves of nearly every
successful technology product company worldwide. This thoroughly
updated second edition shares the same objective of being the most
valuable resource for technology product managers, yet it is
completely new sharing the latest practices and techniques of
today's most-successful tech product companies, and the men and
women behind every great product.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
Must have for PMs
Thu, 30 Jun 2022 | Review
by: Mags N.
This book provides fantastic insights that you will continue to reference back to throughout your PM career.
Did you find this review helpful?
Yes (0) |
No (0)
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
